White paint has been round since our prehistoric ancestors used a pigment made out of floor calcite to render figures on cave partitions. Greater than 17,000 years later, people nonetheless like white paint — so much. The timeless impartial ranks among the many top-selling colours for all the main paint manufacturers. At Behr alone, whites, beiges and lotions took up almost 40 % of complete paint gross sales for the primary half of this yr, and Benjamin Moore gives a whole lot of shades of the colour.