Airbnb companions with Indian Tourism Ministry to advertise heritage stays, cultural tourism


Airbnb emblem is seen displayed on this illustration.
| Photograph Credit score: Reuters

On-line lodging internet hosting platform Airbnb on June 19 mentioned it has signed a Memorandum of Understanding (MoU) with the Union Ministry of Tourism to showcase India’s heritage stays and promote cultural tourism.

The corporate will accomplice with the Ministry in its imaginative and prescient to advertise inbound tourism as part of its ‘Go to India 2023’ initiative and below the MoU, it can launch a devoted ‘Soul of India’ microsite for the worldwide viewers showcasing India’s wealthy tradition and constructed heritage, Airbnb mentioned in a regulatory submitting.

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Moreover, Airbnb may also provide assist to hosts in untapped vacationer areas, help them in selling their homestays, construct host capability, and foster a tradition of accountable internet hosting, it added.

Underneath the MoU, Airbnb will endeavour to coach hospitality micro-entrepreneurs in rising locations which can be a part of the Ministry’s flagship scheme, the corporate mentioned, including, it could additionally share journey and homestay insights with the Ministry for knowledgeable accountable tourism insurance policies and coaching necessities.

Union Tourism Minister G Kishan Reddy mentioned Airbnb’s world attain will present enhanced visibility to India’s distinctive and different lodging choices and allow travellers a possibility to expertise the nation’s wealthy heritage first-hand.

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“This partnership will contribute to the expansion of inbound tourism, create financial alternatives for native communities and place India uniquely on the worldwide tourism map,” he added.

Airbnb Normal Supervisor – India, Southeast Asia, Hong Kong and Taiwan Amanpreet Bajaj mentioned, “This MoU represents an necessary collaboration in the direction of unlocking new financial and social alternatives by means of tourism in India whereas bolstering the Unbelievable India model and bringing the richness of what India has to supply to much more worldwide travellers.”

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