Alaska Airways is rolling out a brand new customized espresso mix on its flights that has been specifically made to style higher up within the air.
The airline introduced Tuesday it has partnered with Portland, Oregon-based Stumptown Espresso Roasters, which tweaked its signature Holler Mountain mix to create the recent brew that will likely be out there solely on Alaska and regional service Horizon Air flights by Dec. 1.
“For individuals who don’t know, your style buds react in another way at 30,000 ft on account of altitude, which might trigger meals and drinks to style totally different from how they do on the bottom,” Alaska Airways mentioned in a press launch. “So, we flew within the specialists at Stumptown to craft a customized espresso mix that ensures a well-balanced, complicated taste profile that delivers a remarkably easy and gratifying cup for our visitors each time you fly with us.”
Stumptown mentioned it has examined 20 variables in growing the brand new mix, brewed greater than 200 pots of espresso for testing each in-flight and on the bottom to gauge its style and used a number of in-flight assessments and carried out blind buyer surveys to be assured that visitors will embrace it.
Alaska’s partnership with Stumptown means the airline is ending its longtime partnership with Starbucks, whose espresso it had served on all of its flights for greater than a decade, in keeping with The Oregonian.
“We’re grateful to our pals at Starbucks and proud to have served their espresso onboard our flights for years,” Alaska mentioned in a press release to the outlet.
“With that mentioned, we’re all the time on the lookout for methods to convey new in-flight meals and beverage choices to our visitors,” the assertion continued. “We take nice satisfaction in partnering with small companies alongside the West Coast and are thrilled to welcome Stumptown Espresso to our portfolio of regional meals and beverage companions.”
Alaska is switching to Stumptown espresso on the bottom, too.
The airline mentioned will probably be serving Stumptown’s authentic Holler Mountain mix and different brews in its Portland and JFK Airport lounges.