Amazon is in talks to put money into regional-sports programmer Diamond Sports activities, a transfer that might advance the e-commerce big’s aggressive push into sports activities content material, the Wall Road Journal reported Monday, citing individuals accustomed to the matter.
Diamond Sports activities Group, which carries the video games of greater than 40 main sports activities groups throughout the US and filed for chapter earlier this yr, is actively negotiating with Amazon a couple of strategic funding and a multi-year streaming partnership, in accordance with the report.
If an settlement is reached, Amazon’s Prime Video platform would finally change into the streaming dwelling for Diamond’s video games, the Wall Road Journal reported.
Diamond, which has the native rights to about half the groups in Main League Baseball and the Nationwide Basketball Affiliation and a couple of third of the Nationwide Hockey League groups, would proceed working its cable networks by means of its current partnerships, in accordance with the report.
It isn’t clear how a lot cash Amazon is planning to take a position or at what valuation, and Diamond has obtained assist from a choose group of collectors for continuing with the talks, the Wall Road Journal mentioned.
Diamond Sports activities’ dad or mum firm Sinclair Broadcast declined to remark, whereas Amazon and Diamond Sports activities didn’t instantly reply to Reuters’ requests for remark.