And now, a GI tag adds more vibrancy to Rajasthan’s Sojat Mehndi


Identified for its entrancing, deep burnt-red stain, the world well-known Sojat Mehndi of Rajasthan received its due on September 14. We discover its harvesting, manufacturing and numerous artwork and medicinal varieties — in addition to the problem of adulteration

“Our girls apply it on their palms and even our males put it on their fingertips,” says Mukesh Heerani, whose household has been within the mehndi enterprise because it started in 1969. “Mehndi has been our lifeline for generations and the brand new GI (Geographical Indication) standing for Sojat Mehndi will solely enhance its model worth and the shopper’s religion in us.”

Mukesh, who’s a fourth-generation producer, arrange Brite Henna Merchandise in 1985 and processes 5 tons of mehndi per day into packs that vary from of 10-gram to one-kilogram packets.

All the city of Sojat by the river Sukri in Rajasthan is celebrating this new-found worth to their homegrown mehndi, which is wanted by Bollywood stars like Aishwarya Rai Bachchan and Priyanka Chopra, for his or her wedding ceremony ceremonies. The city’s inhabitants — nearly 1.25 lakh individuals — comprising 150 “massive and small” farmers, merchants, producers and labourers rely on mehndi farming valued at 1000 crore.

What’s GI tag?

  • A geographical indication (GI) is an indication used on merchandise which have a particular geographical origin and possess qualities or a popularity which might be resulting from that origin.
  • It’s administered by the Controller Normal of Patents, Designs and Commerce Marks, who’s the Registrar of Geographical Indications.
  • 2020 and 21 GI tag acquisitions embody Kashmir saffron (Jammu & Kashmir), Khola chilli (Goa), Judima rice wine (Assam) and Edayur chilli and Kuttiattoor mango (Kerala).

“We’ll get pure unadulterated henna from now,” says an overjoyed Vikas Tak, member of the Sojat Mehndi Vyapar Sangh Samiti and one of many individuals behind the GI standing accorded to Sojat Mehndi on September 14. Explaining the exclusivity of Sojat Mehndi, Vikas says, “it will get its particular color because of the soil and rain circumstances of the area. The mehndi leaves have 2% extra of the pigment lawsone than leaves grown elsewhere.”

The way it’s made

Kamlesh Tak of Taj Henna merchandise explains the method of producing: “we choose up sacks of 40 kilograms from the wholesale market. These leaves are then separated and the waste consisting of seeds and stems is used to make low-grade mehndi powder. The great leaves are pulversied and filtered a few occasions to get the effective mehndi powder.” Kamlesh says that mehndi is grown in Pakistan and West Asian nations and in different states however doesn’t have this distinctive color.

And now, a GI tag adds more vibrancy to Rajasthan’s Sojat Mehndi

One of many greatest challenges is adulteration. “There is no such thing as a black mehndi,” says Vikas, explaining that chemical compounds like PPD (paraphenylenediamine) and Benzyl Alcohol are added to offer the darkish tint. “These are dangerous and we hope that the GI tag will assist in bringing an finish to this menace.”

The larger fallout of the GI standing, in accordance with him, is that it “will assist elevate our exports and hopefully deliver this on the listing of agricultural commodities in order that we are able to negotiate with the federal government on MSP and insurance coverage for the crop.”

Numerous makes use of

And now, a GI tag adds more vibrancy to Rajasthan’s Sojat Mehndi

Mehndi paste identified for its cooling impact is utilized on soles and on the pinnacle as a part of conventional drugs. Additionally it is utilized in Ayurvedic preparations. “I have no idea any mehndi apart from Sojat,” says Dev Nayak who arrange a mehndi designing concern in Thane 15 years in the past and has 20 younger males working with him as designers. The development of male mehndi designers, he says, started three many years in the past. “Earlier we had males block printing the stains on palms throughout melas or gala’s.”

Mehndi designer Shirin Areekkan, who runs her companies below the model Ams Henna in Ernakulam, says that Sojat Mehndi is triple filtered and subsequently clean and simple to make use of. “It offers one of the best color, which is why it’s most wanted” Shirin makes her personal mehndi paste and says that the present development of 3D designs in Mehndi is revolutionary. But Indian and Arabian designs stay sturdy for weddings.

In the meantime, all of the stakeholders of the business, which continues to be discovering its footing, are elated that this distinction has lastly received their product a premium worth.