Chennai boutique Collage now has an Artwork Deco tackle

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Collage at its new location in Nungambakkam
| Photograph Credit score: Particular association

Collage has a brand new tackle. After sitting fairly on Greams Highway for 19 years, the multi-designer boutique has now discovered consolation in a 70-year-old home in Nungambakkam. A melange of wealthy embroidery, strong patterns and skilful weaving adorns the brand new venue that’s wealthy with an Artwork Deco type. Whereas the grand home with its lush backyard provides one the sensation of stepping right into a bygone period, the trendy inside structure immediately affords a up to date feeling. 

Lata Madhu

Lata Madhu
| Photograph Credit score:
Particular association

For Lata, who based this retailer alongside together with her sister Priya Vasudevan, “planning after which working” has by no means been an possibility as she believes in simply going with the movement. “I by no means deliberate to decide on this home particularly. I simply noticed and fell in love with it. Right here, from each window you possibly can see a tree, which I believe provides as much as the great thing about this place. I did not even rework this home a lot. Lots of parts have been retained, just like the ceiling and the flooring. There may be additionally a wall the place the bricks are from the 50s. It simply created a type of wow issue,” she says.

A novel characteristic about this 4,000 sq. ft retailer is that each room has a special character. “As an illustration, the rooms with journey garments give a way of leisure. One other room showcases clothes in cotton and chanderi. There’s a room for Indian put on and one which options stylish brunch appears. We now have all the time been good with curation. We do not prefer to be conclusive,” provides Lata.

Designer collection at Collage

Designer assortment at Collage
| Photograph Credit score:
Particular association

Over time, Collage’s aesthetics have developed. “We initially began by being minimal, modern and stark. We might now prefer to be seen as a hotter, slower and experiential house,” she says.

As with garments, Lata’s love for artisanal crafts seeps into decor as properly. The shop options metallic furnishings and crafts from Moradabad, Uttar Pradesh. “I didn’t need furnishings from a showroom. Apart from the 2 Barcelona couches, each piece of furnishings right here is from Moradabad,” says Lata.

Other than the garments, artwork works by Sam Madhu, Chennai-born Berlin-based graphic artist and Lata’s daughter, add color to the house.

Collage shares the works of about 40 designers together with well-established names reminiscent of Payal Khandwala, Sukhet Dhir, Amrich, Cell Design and Péro and new ones reminiscent of Itrh , Paisley Pop (Jewelry) , Inej, Maku and Dyelogue.

“Nearly all our designers work with pan India craftsmen, weavers and artisans,” says Lata, including that Maku is concerned with weavers and dyers from Bengal, 11 11 Cell Design works with craftsmen in Kutch, Payal Khandwala offers with ladies weavers, whereas Suket Dhir engages weavers from Benaras.

Art by Sam Madhu

Artwork by Sam Madhu
| Photograph Credit score:
Particular association

“Our thought course of shifted throughout COVID-19, a deeper appreciation for textile, handmade clothes was what we had been leaning in direction of. As on a regular basis type over trend and traits was already our core perception, now we needed a way of one thing extra everlasting, somewhat bygone and classical,” indicators of Lata.

Collage is situated at 6, Rutland Gate 4th avenue, Nungambakkam, Chennai. Costs begin at ₹4,000.

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