Chennai’s neighbourhood magnificence parlours now customise make up seems, saree drapes this Deepavali

Purchasers getting their Deepavali seems customised
| Photograph Credit score: Particular Association

In case you are underneath the impression that the stainless Deepavali seems, consisting of neatly drawn eyes and completely positioned glitter, is the handiwork of Aphrodite, you would possibly solely be partially proper.

Magnificence parlours throughout town are seeing a gentle uptick by means of the festive season with particular requests for glam groups to be out there for comfortable saree drapes and night cocktail seems for home events. On the smaller, unbiased neighbourhood magnificence parlours in Chennai which have caught round for round 20 years, the response is a blended bag.

Gayathri Harikrishnan’s Fairly ‘n’ Ardour Magnificence Salon in Besant Nagar has had choc-o-block salon chairs since Navaratri. In October, shoppers got here to tie totally different drapes all by means of the 9 days of the competition. Now, the main focus has shifted to mild make-up and fundamental providers like manicures and pedicures. “The Deepavali events begin two weeks earlier than the date. Now we have began receiving the common rush,” she says.

There was a drastic evolution of hair and make up developments since many of those neighbourhood parlours opened their shutters. Ok Pavithra, Managing Director of Maha Magnificence Parlour, Mylapore, established 35 years in the past, says, “The kids need their nails and coiffure to alter whereas the older technology prefers hair colouring and face therapies. Saree draping together with types like field pleats and pre-pleating are all main calls for in the course of the competition time,” she says. The main target continues to be on ladies who look to groom. There isn’t a drastic rise in providers that males search earlier than the competition.

Lovly Magnificence Parlour on Eldams highway, open since 1976, says that shoppers who’ve come to them for years, provoke their households into the world of magnificence and grooming in the course of the season. “It turns into a household exercise,” says Vesta Chen, the artistic director of the parlour. Whereas Deepavali doesn’t see a diametric rise within the variety of prospects, there’s a particular bump within the influx, she says. Most prospects listed below are conventional and like their traditional magnificence routines with the addition of facials, manicures and pedicures about two days earlier than Deepavali, Vesta provides. In addition they obtain many saree tying requests and have been focussing on styling curly hair.

“Earlier, Deepavali could be the one time when individuals would splurge. New garments, crackers and grooming would all be within the combine. Now, younger individuals need to change their look frequently,” says A Alima, proprietor, Alima Magnificence Centre. Nestled within the plush by-lanes of CIT Colony, this 29-year-old magnificence parlour has all the time loved a distinct segment clientele. The wives and daughters of Chennai’s few tennis stars and plenty of politicians used to make their technique to this neighbourhood magnificence parlour for a blow dry and a contact up earlier than occasions. There was a drop within the variety of prospects in search of a glow up earlier than the festivals. “It was totally different earlier than. There could be no appointments out there round this time,” she says.

Eve’s Magnificence Parlour in Egmore’s Prince Plaza is a part of the oldest chain of magnificence parlours within the metropolis. Every week earlier than Deepavali, there are two ladies who’re getting their eyebrows threaded. This duo disappears quickly too, not in search of a lot. As soon as upon a time, actors like Sridevi and Rati would swirl within the saloon chairs. David Kao who runs this department, says that gross sales in the course of the competition time the truth is sees a dip. “Appears like individuals are spending extra on crackers and garments,” he says. To maintain up with altering instances are developments, David says that he and his spouse Monica head to Paris, France each two years to upskill. “We come again and train our women [employees] the brand new developments on the earth of hair and face therapies. This consists of colouring, straightening and keratin therapies which have all gained reputation not too long ago,” he says.

Maha’s Ok Pavithra, says that about fifteen years in the past, grooming was restricted to individuals solely belonging to the upper financial strata. This nonetheless, has modified and there’s demand for varied alterations to hair, pores and skin and appears frequently. Extra individuals are persistently grooming themselves now.

“Even when it’s a celebration, individuals need to look good. Deepavali is one other such celebration and that is excellent news,” she says.