Cornwall information: Tiny pub threatened with authorized motion by VOGUE journal over identify | UK | Information


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Landlord Mark Graham thought it was a joke at first when the long-lasting publication demanded his pub change the identify it has had for 200 years, or face authorized motion. The journal despatched a stop and desist letter to The Star Inn at Vogue, which is about in a rural hamlet referred to as Vogue, close to Redruth in Cornwall.

Vogue argued that the identify may confuse its readers, saying they had been “involved that the identify which you’re utilizing goes to trigger issues as a result of so far as most of the people is anxious a connection between your corporation and ours is more likely to be inferred”.

Its letter added: “Please reply inside seven days or we are going to take remedial motion.”

The pub, which is operating a £10 “American night time” subsequent week together with karaoke and cream teas, mentioned it isn’t planning to alter its identify.

The David vs Goliath battle has additionally angered the individuals of the small hamlet who’ve vowed to battle the demand and retaliate.

Mark Graham thought it was a joke at first when the publication demanded his pub change identify (Picture: SWNS)


Mark and Rachel outdoors The Star Inn at Vogue (Picture: SWNS)

A Royal Navy veteran and former tin miner, Mark, 60, mentioned he has no plans to alter the pub’s identify and wrote again with a “tongue in cheek” letter.

He mentioned: “I used to be actually stunned that I would obtained it. In actual fact after I wrote again I began my letter saying I discovered their letter attention-grabbing on the one hand and in addition hilarious.

“We had been fairly stunned and the final perspective from everybody was simply to ask if that they had Google – as a result of certainly they’d realise we aren’t competing in the identical league.

“You’d suppose somebody of their workplace would simply search what we’re and realise that we’re only a nation pub. We’re hardly courting the identical clientele by a good distance.



Mark stands subsequent to a street signal for the hamlet close to Redruth in Cornwall (Picture: SWNS)


Mark holds a replica of Vogue journal subsequent to the hamlet’s signal (Picture: SWNS)

“We have not had the identify for lengthy in spite of everything – simply shy of 200 years. The ‘at Vogue’ half on the finish has been used on and off, however I have been right here 17 years and all the time used it.”

Mark mentioned he thinks Vogue’s concern could have arisen when he and his spouse determined to alter their buying and selling standing from a partnership to a restricted firm.

He added: “We’ve no plans to alter our identify, and we’ll little question crack on the best way we all the time have.”

Outraged villagers inspired Mark to retaliate with cheeky occasions and newspapers.

He added: “The locals have now been arising with distinctive concepts to get our personal again. They need me to start out a parish journal referred to as ‘vogue journal’.

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“The most recent thought can also be we wish to do a trend week, ‘Vogue trend week’, and get a giant letterhead made, after which invite all the foremost magazines and corporations to go to us.

“Everyone seems to be keen to chip in. It is turn into a very humorous native story.”

Whereas being a small enterprise, Mark mentioned that the pub is on the coronary heart of the neighborhood – serving from 9am for breakfasts and shutting at 11 or 12 within the night.

Explaining individuals couldn’t presumably make a connection between the 2 companies, Mark added: “Our buyer base is 95 % locals. There is a operating joke that any vacationers that find yourself listed here are usually misplaced.


Mark is a Royal Navy veteran and former tin miner (Picture: SWNS)

“I supplied to purchase their employees lunch too, and requested on the finish of the letter for them to please reply to this letter in your personal good time – dreckly could be acceptable.”

Dreckly is Cornish slang and means “eventually”. It was adopted as a result of Cornish individuals’s relaxed life-style.

In his letter, Mark wrote: “I presume your journal bases its identify on the dictionary time period for being in trend which is uncapitalised as used within the Oxford English Dictionary.

“If a member of your employees had taken the time to analyze they might have found that our firm, the Star Inn, is within the small village of Vogue, close to St Day, Cornwall.

“Sure, that’s proper, Vogue is the identify of our village, which has been in existence for a whole lot of years and actually is a Cornish phrase, not English.

“I observe in your letter that you’ve solely been in existence since 1916 and I presume that on the time while you selected the identify Vogue within the capitalised model you didn’t search permission from the villagers of the actual Vogue.

“I additionally presume that Madonna didn’t search your permission to make use of the phrase Vogue (once more the capitalised model) for her 1990s tune of the identical identify.

“You’re each at liberty to make use of the uncapitalised model with out our permission. As a aspect observe she didn’t search our permission both.”

BBC Radio Cornwall has since reported that Vogue proprietor Condé Nast has backed down.

In a observe to Mark and Rachel circulated on-line, Condé Nast state: “I’m certain you’ll respect why we commonly monitor use of the identify VOGUE, together with at Corporations Home (which is how we had been alerted to your organization identify).

“Nevertheless, you’re fairly right to notice that additional analysis by our crew would have recognized that we didn’t have to ship such a letter on this event.

“Everybody at Condé Nast needs you and everybody in Vogue finest needs for a contented summer season, and on your upcoming ‘American Evening’ on 18 Might.”

Condé Nast has been approached for remark.

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