Designer duo Shantanu and Nikhil on the launch of S&N retailer in Chandigarh
| Picture Credit score: Particular Association
The Indian man’s quest for modern garments has intrigued designer duo Shantanu and Nikhil, who’ve determined to dedicate practically 70% of their collections to males whereas additionally protecting their designs gender fluid. Scorching on the heels of their casual-wear model Shantnu Nikhil Cricket Membership, the couturier brothers went on a spree to open shops throughout the nation, from the one which’s nestled in a 133-year-old constructing in Mumbai’s Kala Ghoda to their most up-to-date one in Chandigarh. They’ve a complete of 16 shops in India.
“We’re tapping into the aspirational worth of individuals residing in tier-2 cities and have flung open our doorways to the folks of Ahmedabad and Raipur, the place we now have a pop-up franchisee,” says Shantanu. The model, he says, has designed outfits for brides and grooms from Chandigarh and lots of districts in Punjab, together with Jalandhar and Amritsar. “Individuals would come to Delhi to get their outfits, so we realised there’s demand for our model,” he provides.
S&N retailer in Chandigarh’s Sector 9
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Particular Association
The duo claims to have travelled the size and breadth of the nation to decipher elements that affect folks’s drive for style, particularly males. “Males often would not have many choices to select from in the case of night garments the place Indian heritage meets spunk; our shirts try this,” says Nikhil. Although the model doesn’t present plus sizes on its show cabinets, Nikhil assures that there’s room for customisation. “We don’t need anybody to show their backs on our retailer and although plus sizes haven’t been displayed on the racks, we take orders for any design you want from our collections in any respect our shops,” he provides.
The gathering on the retailer
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Particular Association
The model homes its collections Glam risqué, Jewels of Nawab, SNCC Second Version, Tempt, Aces of Fall, Dune, Glow, Daybreak, Clandestine and the recently-launched Tribe in any respect its shops. “Tribe options tribal prints and garments in earthy colors. The designs vary from robes, corsets, satin blouses and skirts. Aside from silk and satin, we now have polyester blends made with four-way wicking approach to make them odourless. There’s navy affect and an architectural factor in our prints,” says Nikhil.
The show shelf on the S&N retailer
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Particular Association
The 23-year-old model, identified for being anti-trend, is now within the means of crafting materials which can be particular to the Indian climate. “I, together with my group of 5 folks, travelled 5,000 kilometres in 11 days to Shanghai, Xibu, Guangzhou, visited factories which have patents of their very own material and are desirous to work with designers to create particular counts and constructions for India. India has a special local weather. It wants its personal material. We’re creating completely different counts and constructions, like cotton that resembles mulmul,” says Nikhil. Shantanu provides, “For each development there must be an anti-trend. Once we stepped into the world of style 23 years in the past, all the things was overtly conventional. We at the moment are taking a look at an area the place India matches modern style whereas reflecting the sartorial narrative of its wealthy historical past.”
The collections at Shantnu & Nikhil retailer begins at ₹8,000.