Noi Stir Fry is an excellent stylish Pan Asian restaurant in Lahore, identified for its genuine and scrumptious Pan Asian delicacies. The restaurant presents a luxurious ambiance for its visitors. Director Advertising- Noi and SAUTE, Anum Dar has been within the discipline of schooling and has labored for reputed organisations together with LUMS and USAID earlier than discovering her true calling as a marketer within the service trade and as restaurant proprietor. TEdit chats with Anum Dar about her ardour for operating a number of eating places in Lahore.
How did your journey with Noi Stir Fry start?
NOI Stir Fry started in 2018 as a cloud kitchen when superstar chef Mani Mirza based the model. Two years later we joined palms and rebranded it. That’s when NOI’s first retail outlet opened doorways for the general public within the coronary heart of Lahore. Starting with the Gulberg department, Islamabad after which DHA Lahore, there was no trying again.
You might be increasing your corporation in Lahore and Islamabad. What challenges are you dealing with whereas establishing the enterprise?
The principle problem is to seek out and retain expert workforce however with extra certified assets adopting this occupation we see a optimistic change. One other problem is staying related which entails steady course of enchancment analysis and model constructing.
The meals trade has a extremely aggressive market. How do your eating places stand out?
We develop seasonal menus which contain in depth analysis and meals fusion strategies to maintain our clients engaged and keen on our delicacies.
Are you able to inform us about any rising tendencies within the meals trade?
Specialisation in cuisines is an rising development in Pakistan. Earlier there have been restricted choices whereas now there are a number of branches of Pan-Asian meals alone. There are too many choices to select from. The extra we hold exploring the varieties, the extra we change into a mature meals trade with a robust basis.
Did you utilize some conventional recipes and native elements in cooking manufacturing?
Our recipes come from the chef maestro himself. We use all conventional and trendy strategies to make our merchandise finest within the enterprise with nice consideration to element.
How did the pandemic have an effect on your corporation?
We really opened throughout peak Covid and thrived in it. It was a quandary however we’ve solely come out stronger and extra ready than ever for any hurdle. The journey hasn’t been simple however nice to this point.
Are you able to inform us your favorite merchandise out of your menu?
There are numerous to select from however I really like Korean ne ne and wasabi prawns since day one. Nothing beats that!
How else do you spend your time when not supervising Noi?
Moreover NOI and one other restaurant, I handle my attire entrepreneurial enterprise and make-up studio. On fortunate days I like to journey and spend time with household – my secure area.
How essential do you deem advertising and marketing for an rising or established meals model like yours?
You may be doing all issues proper however with out public visibility, model picture and placement on the enterprise map, you won’t get the place you purpose to be. Key to staying within the sport is to carry innovation to types of reaching out to your clients, listening to them and reaching out to them daily. That’s whenever you see the efforts translating in such a aggressive market.