Dia Mirza on backing sustainable kidswear label, Greendigo

Dia Mirza
| Picture Credit score: Particular Association

“My concepts about sustainability fashioned effectively earlier than I turned a mom. However I believe I’m much more aware now than ever earlier than,” says actor Dia Mirza, who just lately introduced a partnership with natural babywear model Greendigo. One key precept I adopted is to simply accept hand-me-downs. I truly name this course of,  paying it ahead. Loads of the stuff that Avyaan makes use of has come from one other good friend of mine who had a child a lot sooner than I did.

Additionally the model ambassador, Dia says, “The very first thing that basically attracted me to the model is that they’ve natural certification. It takes a really particular form of resilience to have the ability to do enterprise in a clear, sustainable method contemplating the world that we stay in. So I’m very happy with the founders Barkha and Meghna Kishore, and I’m completely happy that I’ve the chance to empower them and to broaden their voice and their attain.”

From Greendigo’s catalogue
| Picture Credit score:
Particular Association

The Sustainable Growth Objectives Advocate says she has joined the “Greendigo household as a mother or father first”. “ One of many essential and most essential parts of sustainability is sustainable consumerism. We should introspect about what sort of merchandise we use and the garments we put on in our on a regular basis lives. Protected, wholesome, pure, good choices are few and much between, which is why it’s so essential to  assist such inexperienced companies in order that they turn into normative and don’t stay an exception,” she says, including,  “At this time as a mother or father, I really feel much more answerable for what I purchase for my youngster. I eat rather a lot much less now than I ever did, and I perceive the impression of my youngster’s consumption and recognise how essential it’s to assist him turn into a nature defender proper from the beginning.”

As somebody who has been vocal about battling local weather change points, what are the 5 steps she suggests each particular person can take in the direction of decreasing attire waste? To start with, says Dia, we should have fun the truth that as Indians, we aren’t historically wasteful shoppers. “It’s the creation of quick vogue that has inspired this concept of use and throw. India has a tradition the place most individuals as soon as upcycled family objects and handed on or gave away the garments they had been carried out carrying.” As well as, being open to hand-me-downs, and cultivating the observe of partaking and interacting with nature early on is essential.

(from left) Meghna Kishore, Dia MIrza, and Barkha Bhatnagar
| Picture Credit score:
Particular Association

Meghna Kishore, co-founder, Greendigo provides, “Barkha and I are conscious of the truth that youngsters outgrow their wardrobe each 60-70 days. Although most mother and father attempt to give these garments away, it’s nonetheless a wasteful train to maintain shopping for new garments. So, we’ve launched clothes that’s dimension adjustable. “ We additionally do a lifecycle evaluation, the place we measure the impression of Greendigo’s provide chain. On our web site, there are these numbers that let you know how a lot you might have saved by shopping for that garment. For instance, what number of mild bulbs or how a lot water has been saved.”

Kidswear at ₹600 upwards on greendigo.com