Eka’s first-ever flagship retailer could have made a late entry nevertheless it certain has arrived in type. Nearly 12 years after Eka was launched, it opened its retailer in Lodhi Market lately. It’s quaint, quiet, minimalist and displays the model’s sensibilities. With its limestone partitions, arches with borders, use of pure materials like reclaimed wooden, terracotta, Porbandar stone, and sculptures and vintage items strategically positioned alongside the 1,200 sq. toes retailer, one could simply confuse it for an artwork gallery. It has a broad hall in entrance and an enthralling yard.
“It’s proper in the midst of Lodhi Artwork District. There’s an outdated world attraction; it’s the form of place the place Eka belongs,” says designer Rina Singh who began the model and was certain that she didn’t need a fast-paced market to be the shop’s location.
Eka’s Autumn Winter assortment is at the moment on show. Splashes of burgundy, black and an earthy palette add color to the white area. “I work with pure fibres. I’ve used merino for winters, wool and wool blends like wool linen and wool silk, and pure linen. The inspiration for this assortment is Ladakh, its vastness, the large confluence of pure components and a bit of little bit of tradition and ethnicity,” says Rina.
Eka began out with a profitable presence across the globe — Europe, America, Japan, Korea, West Asia — earlier than retailing in India. “The final 11 years was studying and familiarising myself with the India market,” says Rina, over a name from Delhi. The web site in India was launched two years in the past and Rina was servicing shoppers by appointments at her studio in Gurgaon. “We launched Eka Girl, Eka Man, Core collections, Eka House. It was the best time to foray into home retail and symbolize Eka as a way of life model,” she provides.
Right here, the design philosophy stems from the attraction of straightforward issues. “I discover a variety of attraction in creating tales round female characters; utilizing fables and ladies characters like authors, poets…” says Rina, who works with pure eco-friendly textiles and conventional textile strategies of India.
The thought is to be related to prospects with every season. “I experiment loads with shapes. I don’t wish to make the girl physique acutely aware. I don’t make it too structured or near the physique. We work with completely different form of silhouettes, drop shoulders, billowy, typically extra voluminous, some seasons extra waist focus. We work with the textile and the way it drapes on the physique and the way the complete look comes about,” explains Rina.
She is of the assumption that garments needs to be made to belong to an individual for his or her complete life and never only one second or event. “Whether or not it’s pleasure, grief, travels, conferences, these garments needs to be half and parcel of your life. They need to narrate your story to the remainder of the world.”