Elon Musk’s rebrand of Twitter appears to be underway. In a collection of late-night tweets Saturday, Musk shared that the corporate’s well-known hen brand and title would quickly be no extra. The corporate, it appears, will merely be often called “X.”
“And shortly we will bid adieu to the twitter model and, step by step, all of the birds,” he . He later mentioned in a Twitter that the Twitter brand can be modified Sunday. “It ought to have been executed a very long time in the past, sorry it took so lengthy,” he mentioned.
And shortly we will bid adieu to the twitter model and, step by step, all of the birds
— Elon Musk (@elonmusk) July 23, 2023
Later that evening, he reportedly emailed workers in regards to the change. In line with Platformer’s Musk emailed employees saying the corporate would change into X and that his observe “was the final e-mail he’ll ever ship from a Twitter e-mail deal with.”
Twitter did not instantly reply to a request for remark.
It’s lengthy been identified that Musk favors the “X” branding. The banking startup he co-founded in 1999 was known as x.com, and his recently-announced Ai enterprise is named . And Twitter’s holding firm was rammed to X Corp . Musk has additionally talked about how X would assist Twitter change into an Although Musk has provided few specifics on this imaginative and prescient, many consider he’s referencing apps like WeChat, the preferred app in China that folks use for a bunch of on a regular basis actions, like funds and procuring, along with social networking.
Nonetheless, formally abandoning the Twitter model might be a dangerous transfer for Musk. The corporate is already going through an that’s resulted in a lack of extra the corporate’s advert income. A rebrand might additional alienate advertisers. On the identical time, Musk could also be betting {that a} new title and id might assist the corporate shed its ties to its former management and the choices made underneath them, each of which he has been deeply important of.