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Ford has stopped taking reservations for its first electrical F-150 pickup after hitting its cap of 200,000.
Every buyer has paid a $100 deposit for the F-150 Lightning, which begins at $40,000, and Ford will now work to transform the reservations to orders.
Ford is aiming to start constructing and delivery the Lightning throughout the first half of subsequent yr, with the am of fulfilling preliminary orders by mid-2022.
However stories this week recommend that regardless of efforts to spice up capability, Ford is unlikely to have the ability to ship the brand new electrical pickup to all 200,000 reservation holders in 2022.
Talking to CNBC on Thursday, Ford CEO Jim Farley mentioned the automaker is aiming for full manufacturing capability at “70,000 or 80,000 items” for the F-150 Lightning, including: “We’re going to attempt to double that. We’ve accomplished it previously. Don’t guess towards Ford when we’ve got to extend capability.”
Ford is anticipated to make use of a “waved invitation strategy” to transform reservations to orders in a staggered course of starting subsequent month, a spokeswoman instructed Automotive Information.
“The variety of waves might be adjusted all through the method based mostly on obtainable commodities and buyer order charges from every earlier wave,” the spokeswoman mentioned. “Invites to order a 2022 mannequin yr will proceed to be despatched to reservation holders till 2022 mannequin yr manufacturing is fulfilled. Remaining reservationists might be invited to order in subsequent mannequin years.”
The F-150 Lightning, with a variety that begins at 230 miles, is probably the most extremely anticipated F-Collection pickup in years. The F-Collection, which launched within the late 1940s, has proved vastly profitable for Ford. The award-winning F-150 arrived in 1974.
Although sporting markedly totally different designs, many have an interest to see how the F-150 Lightning fares towards Tesla’s futuristic-looking Cybertruck, which must also hit the street in 2022. Studies earlier this yr claimed Tesla has taken greater than 1,000,000 pre-orders for the Cybertruck.
When Tesla boss Elon Musk unveiled the Cybertruck in 2019, it got here with a Tesla-produced video exhibiting a gas-powered F-150 dropping to the Cybertruck in a tug-of-war towing contest. Critics mentioned the take a look at situations had been unfairly weighted towards the Cybertruck, prompting Ford to name for a rematch. Nevertheless it later withdrew the provide.