KARACHI:
Chief Officer of Bike and Energy Merchandise at Atlas Honda, Noriaki Abe, unveiled Honda’s inaugural electrical automobile (EV) motorbike, the Honda BENLY-e, as a part of the celebration of Atlas Honda’s 60th yr of operations in Pakistan. The disclosing came about throughout a ceremony at Atlas Honda’s Sheikhupura manufacturing facility and was attended by Shinji Aoyama, Government Vice President and COO of Honda Motor Firm, and Toshio Kuwahara, President and CEO of Asian Honda Motor Firm, in response to a press launch on Tuesday.
Abe acknowledged that the Honda BENLY-e would bear check advertising and marketing, and future merchandise could be developed based mostly on market suggestions to make sure that Honda delivers the perfect to society and clients. He famous that Honda merchandise have turn out to be an integral a part of every day life for a lot of in Pakistan, and the three way partnership between Atlas Group and Honda Motor Firm has been a frontrunner in motorbike and auto elements manufacturing since 1963.
Aoyama talked about that the mobility trade is experiencing a speedy transformation, and Honda Motor is well-positioned for the longer term. Kuwahara emphasised that Pakistan is a vital market, and Honda is dedicated to introducing enticing merchandise for Pakistani clients.
President and CEO of Atlas Honda, Saquib H Shirazi, highlighted the corporate’s achievements, together with the growth of its product line-up and the localisation of as much as 95%. “The corporate has developed the biggest community of native auto elements producers and sellers. With greater than 10,000 touchpoints, the corporate has created direct employment alternatives for greater than 150,000 folks,” he mentioned.
Relating to the introduction of Atlas Honda’s EV bike, Electrical Two Wheelers Manufacturing Group-Pakistan Chief Coordinator Muhammad Sabir Sheikh informed the Categorical Tribune that it was a optimistic initiative to assist the EV bike trade in Pakistan. He acknowledged the speedy progress of the China-based trade and anticipated a shift available in the market in 2024. Whereas noting the Honda EV bike’s anticipated costliness, he emphasised its potential to profit the trade, given Atlas Honda’s management within the two-wheelers market.
Learn: Honda Atlas sees potential surge in automotive gross sales
Sheikh emphasised the environmental advantages of EV bikes, offering a pollution-free surroundings and lowering the nation’s gas import value. He urged the federal government to formulate a coverage to restrict the age of previous petrol autos to manage air pollution, particularly in Punjab, the place smog has turn out to be a big concern. The value of the Honda EV bike is but to be introduced, and Sheikh expects it to take a few months to enter the market.
Auto sector knowledgeable Mashood Khan views Atlas Honda’s entry into the EV bike trade positively, contemplating the corporate’s market management and intensive infrastructure. He recommended that the corporate ought to concentrate on providing aggressive costs, given the standard increased prices related to EV bikes in comparison with petrol bikes. Khan acknowledged that Honda is conscious of buyer preferences and monetary constraints on account of extended inflation.
He additionally commented on the delayed entry into the EV bike trade, emphasising the significance of setting new tendencies, introducing inexpensive EV bikes, and supporting the neighborhood of auto elements producers dealing with challenges within the present financial local weather.
Revealed in The Categorical Tribune, November 29th, 2023.
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