Instagram reportedly making Reels longer to tackle TikTok and YouTube


It appears to be like like Instagram is about to considerably improve the utmost size of Reels posts, in keeping with The present laborious restrict for these movies is three minutes, however screenshots supplied by Paluzzi point out a forthcoming leap to 10 minutes. This might successfully remodel the social media website right into a extra sturdy video-sharing platform like YouTube.

This transfer would additionally enable Meta’s Instagram to additional compete with rival TikTok, because the latter already lets customers TikTok and Instagram appear to be caught in some kind of ouroboros of mimicry, with initially

As TikTok and Instagram vie for a share of the long-form video pie, YouTube’s shifting in the other way. It’s been making a push to achieve extra floor within the short-form video area, and a The times when you possibly can simply label Instagram because the “photograph one”, TikTok because the “brief video one” and YouTube because the “lengthy video one” are gone. It appears to be like like all of them need to be “does the whole lot one.”

Engadget reached out to Meta for clarification concerning the transfer towards long-form video content material and can replace this submit when and if we obtain a substantive response.

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