Days earlier than Apple Inc’s much-awaited iPhone X opens for preorders, a survey by brokerage Bernstein confirmed that demand for the system will likely be substantial, however not distinctive, with a few quarter of the respondents planning to purchase the cellphone.
Heightened anticipation across the 10th anniversary iPhone, which opens for preorders on Oct. 27 and begins transport from Nov. 3, has already dented demand for the just-launched iPhone Eight and eight Plus.
Apple shares fell final week after studies of iPhone X manufacturing delays and weak gross sales of iPhone Eight fashions.
“The joy surrounding the iPhone X seems to be magnitudes increased than precise buy intent – 48 p.c of respondents agreed/strongly agreed that they had been ‘excited for the iPhone X,’” Bernstein stated, citing a survey of 1,112 iPhone house owners in the US, UK and China.
Apple launched iPhone Eight and eight Plus final month amid muted reception as followers awaited the iPhone X, and a survey by dealer KeyBanc Capital Markets had identified that older iPhone 7 fashions outsold iPhone 8.
Whereas it was uncertain what number of iPhone customers will improve to the $999 iPhone X, an amazing majority will nonetheless select an Apple system, in accordance with the survey.
“Client loyalty to iPhone stays remarkably robust, regardless of persistent complaints about excessive costs and worries about declining innovation, with solely Three p.c of respondents stating that their subsequent cellphone would *not* be an iPhone,” Bernstein stated.
Apple shares had been up 0.5 p.c at $157 Monday afternoon.