A Puerto Rican mannequin has grow to be the primary lady with Down syndrome to be featured in a Victoria’s Secret marketing campaign.
Sofía Jirau, 25, is one in every of 18 girls showing in ads for the model’s new “Love Cloud” assortment, launched on Valentine’s Day.
“Someday I dreamed of it, I labored on it and right now it’s a dream come true. I can lastly inform you my massive secret . . . I’m the primary Victoria’s Secret mannequin with Down syndrome,” Jirau excitedly introduced in an Instagram put up she shared together with her 204,000 followers on Monday.
Jirau kickstarted her modeling profession in Puerto Rico in 2019. The identical yr, she launched her personal profitable on-line vogue retailer, Alavett. (Alavett, or “I adore it,” is Jirau’s favourite phrase, based on the positioning.)
In February 2020 — only a month earlier than the COVID-19 outbreak shut down the world — Jirau made her debut at New York Style Week.
Her profession continued to thrive in the course of the pandemic, as she gained a big social media following. She created her personal “No Limits” marketing campaign in a bid to lift consciousness about Down syndrome, which ultimately caught the attention of Victoria’s Secret execs.
The lingerie model has come underneath hearth lately, going through accusations it’s “exclusionary.” Actress Jameela Jamil branded it as a “transphobic, fat-phobic firm . . . that units out to exclude most ladies.” Soccer star Megan Rapinoe mentioned the model as soon as had a message that was “patriarchal and sexist.”
The corporate is searching for a radical rebranding, and lately tapped Anna Wintour’s “right-hand man” Raúl Martinez as its new inventive director.
The “Love Cloud” marketing campaign — that includes Jirau — is Martinez’s first main challenge for Victoria’s Secret.
In an announcement, Martinez hailed the “inclusive spirit” on the set of the marketing campaign.
Along with Jirau, the marketing campaign contains fashions of numerous backgrounds and all totally different sizes and shapes. It additionally incorporates a lady with grey hair and a lady posing on crutches.