LONDON: British model icons together with designer Vivienne Westwood and mannequin Lily Cole condemned throwaway vogue tradition as London Trend Week obtained below manner on Friday.
They’ve joined the Oxfam charity´s Second Hand September marketing campaign to encourage folks to re-use, re-wear and recycle garments.
“We will´t ignore the style business´s huge affect on the atmosphere so it´s heartening to see that the London vogue world is getting behind Oxfam´s drive to encourage folks to purchase second-hand,” stated Oxfam GB director Danny Sriskandarajah.
A number of stars have donated objects to the resale clothes website Vestiaire Collective, with the proceeds going to Oxfam. The initiative has greater than eight million members in 50 nations.
Westwood donated a purse, whereas designer Henry Holland gave some sneakers.
“Purchase much less, select effectively, make it final,” stated punk designer Westwood.
Actress Rachel Weisz, fashions Daisy Lowe and Stella Tennant have additionally raided their wardrobes.
“Peace of thoughts and a brand new wardrobe with out the environmental injury is the dream!” stated singer Paloma Religion.
Oxfam claimed that the carbon footprint of latest garments purchased in Britain each minute was larger than driving a automotive world wide six instances.
“Trend doesn´t must price the earth: shopping for second-hand not solely stops clothes from ending up in landfill, however can be step one on the trail in the direction of extra sustainable consumption,” stated Sriskandarajah.