Colin the Caterpillar has been a cake staple for celebratory events since 1990, so the crew at M&S thought it might be time for a change.
On Thursday, December 15, viewers of ITV’s Inside M&S sequence received a sneak preview of Colin the Caterpillar’s Christmas makeover.
Product supervisor Naomi mentioned: “Colin the caterpillar is so essential to M&S. He’s greater than only a cake for us.”
Wanting so as to add a Christmassy twist to the cake, Naomi started working to provide him a makeover.
Wanting to verify the brand new product lived as much as its unique, Naomi admitted she felt numerous “stress”.
“The reputational danger for M&S and Colin is large in the event you get it flawed,” mentioned Naomi.
When the Christmas makeover was revealed, folks weren’t too happy.
One reportedly wrote on X, previously Twitter: “The Christmas Colin nonetheless appears to be like cr*p, I can’t imagine that received signed off.”
Wales On-line reported one other mentioned: “Colin the caterpillar festive jumper is a joke, proper?”
On the Fb group Newsfooduk, nevertheless, Maureen wrote: “Oh, my! That appears good.”
One other, Rhys, mentioned: “Would possibly stroll into city after tomorrow and get one.”
This 12 months, Colin the Caterpillar has a inexperienced hat, a Christmassy jumper and snowflake decorations.
Colin the Caterpillar has had earlier makeovers that have been seemingly a much bigger hit.
Again in 2019, Colin the Caterpillar donned a traditional pink Christmas hat full with a spherical tip.
On his again have been pink Christmas presents and cream baubles, a chocolate tree and inexperienced mistletoes, along with pink elf-like boots.
X consumer, GenericSpur, mentioned on the time: “M&S have received Christmas already.”
You’ll be able to watch Colin the Caterpillar’s makeover again on ITVX: Inside M&S, season two, episode two.