A mission to show Kerala’s Kumarakom, neighbouring villages into women-friendly locations

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Ladies vacationers taking a ship journey by the interiors of Kumarakom.

At her workplace room hooked up to a single-storey home in Maravanthuruth, a village that abuts Vembanad Lake, Ambily M. Soman, who runs an ethnic kitchen and a women-only journey group, has been busy charting a schedule for the subsequent couple of months. A number of company, largely foreigners, are slated to go to her kitchen subsequent month whereas she has additionally been flooded with inquiries on the journey packages on provide. In between, she is required to make it to the interiors of Kumarakom, a world village vacation spot close by, a number of instances and work together with the agricultural womenfolk there.

The 43-year-old is one among the many a whole bunch of ladies from the backwater panorama of Kottayam who work as tourism entrepreneurs. Over the subsequent few months, she goes to be an energetic a part of a mission by the State authorities to show Kumarakom and its neighbouring villages right into a women-friendly vacation spot. The challenge will see the participation of ladies in an entire lot of actions, together with catering and lodging, transportation, and serving as neighborhood guides.


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The programme, which seeks to offer a gender stability to every facet of tourism within the area, goals at bringing in a batch of 500 ladies to tourism entrepreneurship in and round Kumarakom within the first section. As a part of it, a survey was taken out to determine the hole in women-friendly infrastructure, adopted by a gender audit.

Plugging gaps

“Kumarakom, in reality, has been one of many choose locations within the State the place ladies occupy over 50% of the area within the tourism business. It at the moment hosts near 100 tourism initiatives run by ladies. All we have to do is to plug a number of gaps and, hopefully, we will full this course of by subsequent 12 months,” says Okay. Rupesh Kumar, coordinator, Accountable Tourism Mission.

Moreover providing coaching to ladies entrepreneurs, local people orientation programmes shall be carried out on the grassroots. Orientation programmes may also be held for various stakeholders similar to auto-taxi drivers, homestays, and so forth to make sure that the vacation spot stays women-friendly.

Having carried out women-only journeys to totally different components of Kerala, Ms. Soman feels that the local people in Kumarakom, which discovered a spot on the worldwide tourism map at the very least a few many years in the past, has been very delicate and aware of vacationers.

“However ladies, particularly those that are travelling solo, will nonetheless require a a lot larger degree of safety to really feel protected in a vacation spot. The set up of CCTV cameras and police alarms at totally different factors, deployment of extra pink police, certification of taxi drivers, and so forth can go a good distance in reaching it,’’ she says.

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