The 2-time Academy Award-winning filmmaker Sharmeen Obaid-Chinoy has now joined fingers with Gucci in ushering into a brand new decade of assist for gender equality with the launch of a poignant video sequence and a renewed dedication to its Gucci CHIME marketing campaign, said a press launch.
Directed by Obaid-Chinoy, the video sequence options influential figures akin to Annie Lennox, Halle Bailey, Julia Roberts, Idris Elba, Alia Bhatt, Serena Williams, John Legend, and Gucci CHIME co-founder Salma Hayek Pinault. The clips see all of them come collectively to share their views on equality and contribute to the marketing campaign’s mission.
The Saving Face maker shared the video on her Instagram and wrote about her expertise making it. “After we received everybody of their chairs and the cameras began rolling, the conversations at all times ended with individuals saying we’ve got to make sure that the world strikes in the direction of gender equality! Within the combat for a extra gender-equal world, who do you chime for?” she requested, within the caption. “I chime for world peace! And the prosperity of this nation!” replied actor Nadia Hussain within the feedback.
Obaid-Chinoy additionally said that the intention of the marketing campaign resonates along with her work. “The dedication of Gucci CHIME to amplify voices during the last decade speaks to me and my work. Every movie on this new sequence is a vital reminder of why we have to champion the voices of those that are working to create change, “ she said, in a press launch. “I hope this marketing campaign will reinvigorate conversations world wide so that everybody feels the urgency to contribute in the direction of making a extra gender equal future.”
The complete listing of individuals featured within the movies embrace Aditi Mayer, Bhatt, Amanda Nguyen, Annie Lennox, Ayaka Miyoshi, Ayshka Najib, Bethann Hardison, Cacille Ealy, Chiara Ferragni, Cindi Leive, Daisy Edgar-Jones, Diandra Marizet Esparza, Florence Welch, Bailey, Elba, Jaha Dukureh, Jodie Turner-Smith, Legend, Julia Garner, Roberts, Marco Bizzarri, Maryangel Garcia-Ramos, Mona Sinha, Neda Semnani, Paula Avila-Guillen, Sabrina Elba, Pinault, Samira Nasr, Serena Williams, Sima Bahous, Sinéad Burke, Tanya Compas, Valkyrae, and Vee Kativhu.
The Gucci CHIME marketing campaign was based ten years in the past by Gucci, Beyoncé Knowles-Carter, and Pinault. To commemorate this milestone, Gucci hosted The Sound of Change: Reside, a worldwide live performance occasion in London in 2013. The live performance, that includes artists like Beyoncé, Florence Welch, John Legend, and Jennifer Lopez, was broadcasted to 1 billion viewers and raised $3.9 million to assist women and girls worldwide.
Over the previous decade, Gucci CHIME has raised a powerful $21.5 million, impacting the lives of 635,000 women and girls by means of greater than 500 tasks throughout 92 nations.
Gucci collaborated with Obaid-Chinoy to create 35 movies that proceed to amplify the voices advocating for gender equality. These movies, out there for streaming on Gucci’s social channels and YouTube account, characteristic heartfelt anecdotes and private reflections on individuals’ experiences and aspirations. Beyoncé’s music Freedom from her visible album Lemonade accompanies the movies, paying tribute to her enduring position within the marketing campaign and her unwavering dedication to freedom and equality.
Gucci’s dedication to selling gender equality has been exemplified by means of its Gucci CHIME marketing campaign. With the brand new video sequence directed by Obaid-Chinoy and a renewed dedication, the model goals to encourage a collective group to unite within the combat for equality.