It’s not the wurst concept.
American meat maker Oscar Mayer introduced Wednesday that it was renaming its world-famous Wienermobile after 87 years.
A brand new fleet of “Frankmobiles” will hit the streets this week as a part of a once-in-a-century rebranding that the corporate says “pays homage” to its new 100% Beef Franks.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic scrumptious wieners for practically 100 years,” Stephanie Vance, the corporate’s affiliate model supervisor, stated in a press release.
The purpose of the revamped cell sizzling canine — which debuted in 1936 on the Normal Physique Meeting plant in Chicago — is to discourage individuals “from taking issues too significantly,” the corporate stated.
The saucy new sizzling dog-shaped automobiles will function new decals that urge hungry passersby to “please don’t lick,” in addition to Frank Whistles, previously referred to as Wiener Whistles.
Frankmobile drivers will now be referred to as Frankfurters, ditching their previous title as Hotdoggers.
Moreover, the Frankfurters might be handing out coupons for a free pack of sizzling canine for glizzy gobblers named any iteration of Frank as a part of its “Franks for Franks” promotion.
The rebrand comes three months after thieves ripped the catalytic converter from one of many iconic Weinermobiles when it was parked in a Las Vegas parking zone the evening earlier than a tour cease.
Animal rights group PETA supplied to pay for the alternative half and upkeep for one 12 months if the corporate promised to transform the car to a NotDogmobile, or a vegan sizzling canine cell.
Oscar Mayer clearly declined the deal.