PEUGEOT formally launches operations in Pakistan


European automotive producer, PEUGEOT has formally launched operations in Pakistan for the primary time in its distinguished historical past with unique companion Fortunate Motor Company. The partnership commenced with the opening of eight 3S dealerships in six cities, in addition to a state-of-the-art facility for the meeting of vehicles in Pakistan, stated a information launch issued right here on Saturday.

Fortunate Motor Company is a subsidiary of the Yunus Brothers Group, and has a legacy spanning over 5 a long time, due to its sturdy and aggressive strategy gaining appreciable market share within the Pakistani automotive business, and setting new benchmarks by way of product providing & customer support. With the introduction of PEUGEOT, the corporate now goals to supply the most effective mobility options the European Model can supply its clients.

PEUGEOT is an creative model that has been a pioneer within the automotive business for over 211 years guided by its model values; Attract, Emotion, and Excellence, which symbolize sharp design, intuitive driving pleasure, and uncompromising high quality. With its entry into Pakistan, these values might be upheld because the model strives to supply the market with the newest improvements and mobility options.

Linda Jackson, CEO of the PEUGEOT model, stated: “We’re delighted with this partnership and what it means for the Pakistani market. This would be the first time a European automobile is assembled in Pakistan and we’re excited to work with Fortunate Motors to assist employment, localization, and the native automotive business within the nation. Internationalization is a key focus for PEUGEOT, with the B and C phase SUV progress representing an amazing alternative for us. That is additionally bolstered by the evolution of the laws of the nation in direction of electrification which is consistent with our personal technique.”

Samir Cherfan, Chief Working Officer, Center East & Africa Area, Stellantis, stated: “We’re excited to embark on this journey in Pakistan with our new companion, Fortunate Motor Company. We see super potential and alternative for PEUGEOT in Pakistan, and are trying ahead to serving clients on this thrilling market.”

Asif Rizvi, Chief Govt Officer, Fortunate Motors Firm, stated: “Fortunate Motors is ready to vary the automotive panorama of Pakistan by introducing Peugeot, the primary regionally made European model within the nation. We’re very excited to companion with Peugeot and sit up for being related to Stellantis, an organization that strongly believes in futuristic mobility options.

Pakistan, with its 220 million inhabitants, gives an amazing alternative for somebody to return in and disrupt the automotive market. And we’ve little doubt that the Stellantis with its 14 model portfolio, would be the one to take action. Fortunate Motors is proud to grow to be the primary firm in Pakistan to have multi-brand manufacturing and sellers. We’re delighted to embark on this journey, bringing with it the most effective automotive options, whereas additionally making significant contributions and investments that can assist financial and social growth in Pakistan.”

Step one of this ongoing dedication to the Pakistani buyer will start with the introduction of the PEUGEOT 2008. The lauded 2008 has been successful story for the model since its growth and stands aside within the compact SUV phase with its distinctive design, superior know-how, and environment friendly energy trains.

It additionally advantages from The PEUGEOT i-Cockpit, which encompasses a stimulating inside design together with a state-of-the-art digital cluster and a contact display screen that amplifies any driving expertise. With 26 worldwide prizes, together with the Purple Dot Design Award, and its perceived high quality and worth, 2008 is the proper mannequin for Pakistani households.

The e-2008 would be the subsequent mannequin launched, giving clients the liberty to decide on between a 100% electrical and a thermic model, due to the Multi Power platform CMP. Collectively, with assist from PEUGEOT, Fortunate Motors Company will assemble numerous fashions regionally at state-of-the-art services and is at the moment exploring alternatives to distribute a number of fashions by early subsequent 12 months.

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