With its modern “Salam Kissan” marketing campaign, Fatima Fertilizer has as soon as once more earned worldwide acclaim and received the celebrated Drum Award 2023 in London, within the class, “Social Objective: Social Media ”.
With the slogan “Life with out Kissan (Farmers),” the marketing campaign aimed for example the truth of a world with out farmers. The excellent achievement shows Fatima Fertilizer’s unwavering dedication to significant social affect and digital advertising innovation.
The Drum Awards Pageant is an annual lighthouse occasion for the worldwide advertising group, celebrating excellence in each key advertising self-discipline. Distinguished as one of many largest on the planet, The Drum Awards uniquely elevates groups and their arduous work, providing unparalleled recognition throughout the business, granting international recognition and worldwide status.
Fatima Fertilizer’s Salam Kissan initiative goes past being only a undertaking as it’s an expression of the corporate’s ethos and resolute dedication to supporting and uplifting Pakistan’s farming group. Offering a platform for farmers’ voices and recognising their arduous work and resilience, this achievement consolidates Fatima Fertilizer’s dedication as a pioneer in agricultural progress.
Rabel Sadozai, the Director Gross sales and Advertising and marketing at Fatima Fertilizer, expressed her deep appreciation on the momentous event:
This prestigious accolade is a testomony to the collective dedication of my staff, your entire Fatima Fertilizer household and the spirit of our nation. It underscores the pivotal function farmers play within the prosperity of our nation.
We’re dedicated to offering them with an efficient platform to interact with policy-makers and to proceed our efforts in direction of a brighter and extra sustainable future for Pakistan.
As a testomony to the success of the “Salam Kissan” initiative, this Drum Award underscores the affect of digital innovation and know-how in modernising the agriculture sector in Pakistan.
Through packages like Sarsabz Tabeer (Feminine Farmer Empowerment), Sarsabz Pakistan (Farmer App), Sarsabz Asaan (Supplier App) and Sarsabz Kahani (Agri Webseries), the initiative seeks to empower farmers, bridge gaps, and unlock the big potential of Pakistan’s agricultural panorama.
As an organization devoted to creating a constructive affect on society, Fatima Fertilizer’s win on the Drum Awards 2023 cements its place as an business trailblazer.