Representational file picture.
After getting beneficial assist for “My Handloom, My Satisfaction,” and “My Sari, My Satisfaction” campaigns, the Union Textiles Ministry determined to launch an e-commerce platform that might assist weavers and artisans promote their merchandise, on to customers. The Ministry additionally plans to carry “My Sari, My Satisfaction” exhibitions in any respect the district centres and small cities of the nation.
Speaking to The Hindu, Union Textiles Secretary Rachna Shah stated although it was early to see the affect of “My sari, My pleasure” marketing campaign, the exhibition was curated by the Nationwide Institute of Style Know-how in Delhi. “My Handloom, My Satisfaction was a marketing campaign we now have been doing for a while. Now we have a wealthy custom of handwoven saris and about 120 varieties of the identical. We showcased 75 such saris in an exhibition held in Delhi and it generated a buzz amongst folks. This pleasure must be sustained. We’re planning to do that by curating comparable exhibitions throughout the nation. We are going to proceed to advertise handwoven saris and different clothes,” Ms. Shah stated.
She added that the Ministry was launching an e-commerce platform to allow weavers and artisans to immediately promote their merchandise. “I’m hoping that very shortly, it will likely be launched. A mushy launch of the pilot model will likely be carried out quickly. Sometimes, in our advertising efforts, we do exhibitions throughout the nation. In most of the G 20 conferences, we now have been showcasing conventional handwoven clothes and handicrafts,” she stated and added that handloom and handicraft sectors required enough publicity by way of advertising, uncooked supplies and product design assist. “This will likely be a part of the federal government’s intervention,” she stated.
On the de-growth within the textile trade and the expectations from stakeholders for governmental support, she stated the Centre was taking multi-pronged methods. “I wouldn’t say a pointy de-growth, however actually there’s a stagnation. We’re hopeful that the exports will enhance this yr. The market isn’t wanting good globally. We are going to create infrastructure which may make us globally aggressive. To cater to this, we now have schemes reminiscent of Prime Minister’s Mega Built-in Textile Areas and Attire (PM MITRA) scheme and the production-linked incentives. We must improve expertise of our employees. As many as 4.5 crore individuals are immediately and 6 crore not directly employed on this sector. By means of Technical textile mission and man-made fibre section, we are going to most likely see larger development within the sector,” she added.