Thangka print on your jacket: a look at indie brand Saundh’s festive line


Lesser-known artwork varieties similar to ganjifa, saura, thangka, rogan and sohrai khovar are showcased in Saundh’s digitally printed assortment

Depicting conventional folks artwork in Indian vogue isn’t new — we’ve appreciated and even purchased kalamkari saris and dupattas, or attire adorned with madhubani hand work or warli artwork. However the focus, as seen with Surat-based indie model Saundh’s new assortment, is now on highlighting lesser-known strategies. Their newly-launched Kalp Haat assortment options 5 capsules the place the tribal and folks artwork types of Ganjifa, Saura, Thangka, Rogan and Sohrai Khovar are digitally printed on clothes.

The digital artwork debate

  • Utilizing digital prints of handmade artwork has been a difficulty of concern in India — be it a gond portray or an ikat weave prior to now, or extra not too long ago, when designer Sabyasachi drew flak for utilizing digital prints of sanganeri and kalamkari, amongst different historic varieties, for his collab with worldwide model H&M. So, vogue writers have begun asking some robust questions. Is conventional artwork and its makers shedding out on this means of commercialisation and digital reproductions? Are we depriving artists of alternatives, then?
  • Standing his floor, Saluja says, “Saundh was based with the goal to supply designer put on at an accessible worth level for the bigger viewers. Whereas we’re impressed by India’s wealthy craft and cultural heritage, the model, since its inception, has been utilizing digital prints throughout its collections. Up to now, we haven’t included handcrafted strategies or labored with artisans to revive Indian crafts. We’re impressed by on a regular basis artwork that we see round us, that are then reimagined into collections providing our personal tackle these ideas.”

“Our design staff has drawn inspiration from the motifs and hues utilized in these conventional artwork varieties and rendered a contemporary printed reinterpretation of them,” says Sarabjeet Saluja, CEO and founding father of the Indian and Indo-western put on (saris, jackets, and so on) assortment.

For example, sohrai khovar, an artwork type from Jharkhand (which now carries a GI tag), is historically used for adorning the wedding chamber of the bride and groom, and through the harvest season. It often depicts the natural world of neighbouring forests and valleys, and the murals are made utilizing damaged combs. “Our in-house artists additionally used damaged combs to create the artwork, which was then digitally-printed on to the materials,” he explains, including that they use solely pure fibres and materials, dominated by cotton and silks.

The ganjifa capsule is themed on the colorful hand-painted card sport made in style by the Mughals. Conventional designs, right down to their intricate detailing and floral motifs, have been printed on to lengthy, flowing kurtas. As for Saura, the tribal artwork type discovered on the partitions of properties in villages in japanese India, principally Odisha, it has been highlighted with gota applique, tassels, and thread embroidery on this assortment. From the Kutch area within the West comes rogan, identified for its intricate geometric flowers, peacocks, the tree of life motifs.

The designs impressed by Tibetan Buddhist artwork, thangka, function mountains and swirling clouds, and have been printed on night put on — basic anarkalis, and stylish lengthy fits, crushed bamboo brocade dupattas and extra. “We’ve been cautious to not use any non secular symbols [perhaps playing it safe to avoid any controversy that may arise out of the use of religious imagery in fashion],” concludes Saluja.

Kalp Haat is priced from ₹2,995 onwards on

Thangka print on your jacket: a look at indie brand Saundh’s festive line