The Armoire’s Chennai pop-up for festive buying


An outfit by Kamaali Pret
| Picture Credit score: Particular Association

As the town’s buying circuit gears up for the upcoming festive season, the bi-annual pop-up, The Armoire, is all set to deliver to Chennai their festive edit this weekend. That includes labels Devnaagri, Loka by Veerali, Mohammed Mazhar, YAM India, Pocket book, Love Choje, Anaash, amongst others, the occasion’s 16th version will deliver a “assortment of easy-to-wear Indian, fusion and western clothes and niknaks”, says founder Nandini Varshnei, including that the crew goals to characteristic a mixture of first-timers and bestsellers in each version.

Mohammed Mazhar, founder and artistic director of his label (of the identical identify), operates from the small city of Saharanpur in western UP. He works with marginalised communities who’re straight or not directly contributing to the style business, “particularly these related to vocations which might be slowly dying similar to dhobis (washermen), rafugars (darners) or kadhai-walas (embroiderers).”

From Mohammed Mazhar’s collection

From Mohammed Mazhar’s assortment
| Picture Credit score:
Particular Association

This festive season, the model is impressed by the phool mandi, a flower market in Saharanpur. “It has a number of festive drama with our signature gold applique and 3D hand embroideries. One can anticipate dramatic sari-inspired silhouettes, layered kurtas, anarkalis and western put on,” provides Mohammed, whose private favourites are a golden foil applique sari-dress, a inexperienced indo-western blazer paired with a floral layered skirt and a 3D embroidered blazer costume.

Bringing their signature open and closed-toe flats and heels to Chennai for the primary time, Yatish Jain, Head of Enterprise Growth of The Cai Retailer, says, “We have been a model that solely made flats and heels, however now now we have began taking part in round with new classes like wedges and platforms, that are solely unique to exhibitions.”

A pair from The Cai Store

A pair from The Cai Retailer
| Picture Credit score:
Particular Association

Different designers showcasing in Chennai for the primary time are Mumbai-based Loka By Veerali, Kolkata-based Kritika Murarka, and Delhi-based APZ, Roza Pret, Choje, and Leather-based Backyard. “Guests can stay up for reversible and multi-purpose jewelry by Amama, assertion luggage crafted in feathers and resins by Ozel Bir Sey, and homeware and giftables by Santushtee,” says Nandini, whose favourites embody Devnaagri and The Neh Retailer for Indian put on and Choje for a enjoyable spin on on a regular basis western put on, and Choje’s versatile and inexpensive vary of western put on with most types underneath ₹5,000.

The Armoire pop-up is on September 5 at WelcomHotel Chennai

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