Miaasa was based by Miara Shaikh and Saadia Siddik in 2016 as a ardour challenge and their mutual love for footwear. The duo felt that there was a dearth within the native market of high quality footwear that might praise each, jap and western apparels by way of design, but inexpensive and high quality acutely aware by way of its development. Began as purely an internet model, with manufacturing 100% outsourced- 5 years down the road, the corporate is 100 per cent vertically built-in firm, with their very own manufacturing facility in Korangi, Karachi, and two shops in Karachi and in Lahore.
Miaasa footwear boast high quality craftsmanship and a singular aptitude by way of design. The model began off with solely flats and has now expanded into stilettos, kitten heels, wedges, mules, block heels, pumps and youngsters’s footwear. The model holds common exhibitions in worldwide markets resembling Dubai, designer collaborations with luxurious manufacturers resembling Misha Lakhani, Elan/Zaha and the record continues.
Whereas there have been many new entrants in Pakistan shoe trade, Miaasa footwear’ success is attributed to its core ethos – the model supply the best leathers domestically and assemble the footwear utilizing prime notch manufacturing requirements that they’ve learnt by visiting numerous factories in Italy. The elaborations created are all handmade by expert artisans within the manufacturing unit, and the leather-based weaving, whip stitching and interlacing strategies which are completed by feminine artisans. Each Miaasa shoe is created to go with our on a regular basis shalwar kameez, bridal joras and ethnic ensembles that girls throughout Pakistan put on each day. The corporate’s aim is to serve Pakistani girls with footwear that’s snug to put on but trendy to the attention so that there’s a native choice obtainable in competitors to the monopoly of worldwide franchises in footwear.
The ‘Lucite’ Assortment
Step into the long run with our ‘Lucite’ heel assortment, that includes a clear crystal like excessive heel. Its hourglass form ensures stability whereas its barely-there impact makes it versatile sufficient to pair with any outfit. This assortment presents a spread of silhouettes and elaborations, supplying you with ample choices so as to add to your assortment of assertion heels.
Boby 2.Zero Lucite
Our signature ‘Boby2.0’ bow makes its debut in our lucite assortment – A glossy PVC higher adorned with an iridescent crystal bow, set atop a lucite heel. An ideal mixture of contemporary design and traditional magnificence, this shoe guarantees to be a flexible addition to your wardrobe.
Ariana
A standout piece from our ‘Lucite’ assortment, the ‘Ariana’ mule options chunky crystal straps intertwined right into a glossy silhouette. This stiletto options our lucite heel, which has a stunning crystal like impact. Its hourglass form supplies extra stability than your common stiletto with out compromising on the glamour of a excessive heel. The ‘Ariana’ mule can also be obtainable in two distinct coloration methods; A black and silver timeless traditional and a rose gold for an announcement look.
Ella
The ‘Ella’ lucite sandal options crystal encrusted clear pvc straps set atop a mirrored gold insole. The hardly-there impact of this sandal coupled with its strappy silhouette makes it the epitome of understated glamour.