The third version of AYCS to showcase homegrown vogue, music and artwork

A vogue present put collectively at AYCS 
| Photograph Credit score: Particular Association

When he efficiently executed the primary version of All You Can Road (AYCS) on the age of 19 in 2021, Abhishek Gandhi needed to make homegrown manufacturers the brand new wave of traits. A yr later, his brainchild — what he calls a cultural expo for progressive vogue, music and artwork — had a venue that was 3 times greater than the earlier one, having moved from NESCO, Mumbai, to Jio World Conference Centre.

Later this month, AYCS can be returning for its third version to the identical venue, showcasing vogue manufacturers corresponding to Huemn, Bluorng and Natty Garb. For Yash Shetty, co-founder of AYCS, the expo is about making a neighborhood that’s obsessed with streetwear and tradition. “It began off with the imaginative and prescient of bringing to the Indian vogue business what it didn’t have at the moment. AYCS got here into being after I realised that each one streetwear manufacturers that folks in India wore had been worldwide. My co-founder and I noticed potential in homegrown manufacturers and needed to be the platform for them,” he says.

Rishabh Chadha, founder and inventive director of Natty Garb, says, “Our affiliation with All You Can Road began again in 2022. It was additionally the primary time we’re fabricating our stall. Drawing inspiration from the grandeur of the Hellenic empire, we crafted a stall that embodies the essence of Greek tradition with our signature Natty Pink in it.” This yr, Natty Garb is introducing denim, shirts, and newly designed tees delighting vogue fanatics. “We’re completely launching eight unreleased designs solely at All You Can Road. We’re additionally introducing a particular zone on the primary flooring of our stall. There’s loads that we’re cooking and we’re looking forward to you all to dine in,” he provides.

At the moment, homegrown manufacturers Esse, Erode Clothes, Fetus, Bluorng , Sna Studios and Thela Gaadi are among the many members on the occasion. AYCS is curating a runway present whereby the main focus stays on indie manufacturers which can be creating ripples within the business. Every model can be allowed to showcase 5 fashions. This time, AYCS is incorporating Reside salon and tattoo artist on the occasion, vogue reveals and artwork instillation like chrome rooms.

Abhishek provides that one of many highlights of their final version was celebrities exhibiting up on the competition out of their curiosity within the occasion. “We additionally had a automobile painted dwell by Santanu Hazarika, multidisciplinary visible artist, that caught the eye of everybody within the metropolis,” he provides.

Yash sees AYCS making a mark ininternational vogue within the close to future. “This yr, now we have over 50 manufacturers, 12artists together with 5 experiential installations,” provides Abhishek.

Requested concerning the choice standards, Abhishek says they need to be homegrown, genuine, and may have made an influence inside the vogue sphere in India. “We be sure to be an inclusive platform for rising manufacturers with nice potential,” he provides.

The artist line-up contains Be Bhumika, Rizz, Prithvi Dot PSD, Citi Mall, AB, Lil Assist, Char Diwari, Trick Singh, Yashraj, Katopris, and Tansen. On the style entrance, Abhishek guarantees a fusion of various cultures. “Each assortment is a narrative of aesthetic celebration, exploring the probabilities of latest methods,” he provides.

AYCS is from June 23 to 25 on the Jio World Conference Centre, Mumbai.

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