The Witcher reveal repeats Cyberpunk 2077’s greatest mistake


On March 21, CD Projekt Pink confirmed a brand new The Witcher recreation whereas revealing a brand new Unreal Engine 5 partnership with Epic Video games. Shortly after that announcement, CD Projekt Pink’s International PR Director Radek Grabowski needed to make clear some essential particulars about this new recreation and the Epic Video games partnership in a tweet:

What we have now NOT introduced at this time:
– A recreation referred to as The Witcher 4.
– A recreation unique to at least one storefront.
It was our preliminary affirmation of a brand new saga in The Witcher franchise. Proper now, we’re not discussing any specifics in phrases or story, characters, mechanics, or plot particulars.

— Radek (@gamebowski) March 21, 2022

Whereas this tweet clarifies the most important misconceptions about CD Projekt Pink’s The Witcher announcement, it additionally highlights that the developer introduced this recreation manner too early and vaguely. CD Projekt Pink is already dropping management of among the discourse across the recreation and dangers repeating one of many greatest errors of Cyberpunk 2077’s growth and advertising and marketing: Overpromising.

Cyberpunk 2077’s large mistake

CD Projekt Pink introduced Cyberpunk 2077 in Might 2012 at a press convention. On the time, the developer promised options like a “gripping non-linear story stuffed with life and element” and a wide range of character courses, weapons, upgrades, implants, and extra to select from. It mentioned the sport would “set [a] new normal within the futuristic RPG style with an distinctive gaming expertise.”

Cyberpunk 2077 wouldn’t launch till December 2020, over eight years later. However within the meantime, CD Projekt Pink continued to tease the title with trailers and interviews, highlighting the sport’s bold scope and imaginative and prescient. CD Projekt Pink builders overrated how the principle story and sidequests intertwined, how the sport would function multiplayer, how cops can be very reactive, and extra. Though the sport regarded and sounded very spectacular previous to its launch, many of those options and guarantees have been both lacking or half-baked of their implementation into Cyberpunk 2077.

For eight years, an RPG that was supposed to alter the style eternally was promised, however in the long run, all we acquired was a reasonably normal open-world RPG with a bevy of technical issues at launch. The large backlash occurred as a result of individuals have been so excited for Cyberpunk 2077, partly as a result of CD Projekt Pink overrated all of those bold options over eight years.

The truth is that recreation growth is an arduous journey that doesn’t at all times go based on plan. Designs change, options are reduce, and typically the completed product simply doesn’t come collectively. CD Projekt Pink in all probability by no means meant to misinform its followers, however priorities and growth timelines shifted and what the developer in the end delivered with Cyberpunk 2077 wasn’t as much as snuff.

As CD Projekt Pink made the error of asserting Cyberpunk 2077 too early and overpromising, I believed the studio would what to share extra particulars on its subsequent recreation till it was near launch. That was not the case. 

Preliminary Affirmation

CD Projekt Pink was not prepared to share a growth time-frame or launch window as a part of The Witcher announcement, so it’s seemingly that this recreation continues to be a number of years away. Though the developer didn’t reveal many particulars right now, asserting the subsequent The Witcher recreation so early provides s the Polish studio loads of time to take action. For instance, the sport’s director is already promising that there might be no crunch throughout the growth of this recreation, one thing individuals could maintain him accountable for as tales in regards to the recreation’s growth emerge. CD Projekt Pink have to be cautious about what it shares about this new recreation earlier than launch if it doesn’t need one other PR catastrophe, and it already appears to be getting a bit out of hand.  

Grabowski’s tweet signifies that there are already some misconceptions in regards to the recreation. That can seemingly exponentially worsen as CD Projekt Pink continues to tease this title in job listings, interviews, and trailers. It’s a harmful method, so why did the developer make this “preliminary affirmation” occur so early? There are a number of the explanation why this may very well be the case. First off, most of this announcement was centered on CD Projekt Pink’s partnership with Epic Video games and the usage of Unreal Engine 5, and the developer needed to verify the primary recreation that might be a part of this partnership to make it extra thrilling for followers. 

In the meantime, CD Projekt Pink continues to be recovering from the backlash towards Cyberpunk 2077’s rocky launch. Saying a follow-up title to The Witcher 3: Wild Hunt not solely restores slightly little bit of goodwill with followers and traders however may also appeal to some Unreal Engine-experienced builders who is likely to be nervous to come back to CD Projekt Pink following Cyberpunk 2077. 2022 has been a 12 months of anticlimatic and purposefully imprecise recreation bulletins. CD Projekt Pink’s The Witcher announcement is just the most recent one to be a part of this development, but it surely’s additionally one of the crucial worrying as a result of this developer has made this error earlier than.  

Whereas CD Projekt Pink felt pressured to verify this recreation early, they must be very cautious in the event that they don’t wish to repeat the errors of Cyberpunk 2077. The perfect plan of action for CD Projekt Pink to take now could be to remain utterly silent till it has a transparent concept of what the completed recreation will entail. If that isn’t the case, this might all be constructing to disappointment within the 12 months 2030. 

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