TikTok, Pakistan join hands to spread COVID-19 prevention awareness


A 3-D printed figures are seen in entrance of displayed Tik Tok brand on this image illustration taken November 7, 2019. — Reuters/File
  • TikTok companions with Ministry of Nationwide Well being Companies, Laws, and Coordination.
  • Marketing campaign has been titled #MeriVaccineKahani; MNHSRC to disseminate COVID-19 consciousness.
  • Dr Faisal Sultan phrases TikTok as “some of the influential social media platforms in Pakistan.”

TikTok has partnered with the Ministry of Nationwide Well being Companies, Laws, and Coordination (MNHSRC) to launch an consciousness marketing campaign for COVID-19 prevention in Pakistan, a press release on this regard stated Wednesday.

As part of the marketing campaign titled #MeriVaccineKahani, the MNHSRC has formally joined TikTok and will likely be utilizing the platform to disseminate details about COVID-19 prevention and their vaccine programme, the assertion stated.

“This marketing campaign is consistent with the federal government’s precedence of partaking with the nation’s youth and creating consciousness on such issues,” it stated.

Talking in regards to the partnership, Particular Assistant to the Prime Minister on Well being Dr Faisal Sultan stated: “We’re delighted to hitch arms with TikTok, some of the influential social media platforms in Pakistan.”

The particular assistant stated via the platform, the federal government goals to achieve out to Pakistanis throughout the nation and educate them about COVID-19 prevention measures and the vaccine programme. 

“Being on TikTok will considerably assist us speed up our efforts in that regard.”

Farah Tukan, Head of Public Coverage – METAP (Center East, Turkey, Africa and Pakistan) at TikTok, stated: “We’re happy to hitch arms with the MNHSRC for this marketing campaign and can do every little thing we are able to to help them elevate consciousness for COVID-19 prevention measures via our platform. 

“As a socially accountable platform, we’re dedicated to supporting the protection and well-being of individuals and this partnership with the MNHSRC is one other step in that path.”