TikTok introduced Monday that it’s going to provide text-only posts.
San Francisco:
TikTok, the social platform identified for its addictive video content material, introduced Monday that it’s going to provide text-only posts, turning into the newest tech big to supply a substitute for embattled Twitter.
The textual content posts on TikTok will most intently resemble related choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — known as Threads.
Like Meta-owned Threads, TikTok advantages from its measurement, with round 1.four billion month-to-month energetic customers, in keeping with specialist website Enterprise of Apps.
However in contrast to Fb’s mother or father firm, it has chosen to combine its new text-only function into its app moderately than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads put up, with customers ready so as to add a coloration background, music and stickers to the put up.
The Chinese language-owned firm stated the brand new format will increase “boundaries of content material creation for everybody on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate stated.
Along with Threads, smaller platforms comparable to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have to date dethroned it regardless of its troubles.
Musk final week stated Twitter has misplaced roughly half of its promoting income, leaving a possibility for the challengers.
(Aside from the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)
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