Wheeler Sellers host Mike Brewer has referred to as on Vary Rover to recall automobiles to urgently repair safety points.
Vary Rover house owners are underneath extreme risk of getting their automotive stolen with the SUVs among the many most focused by criminals.
Earlier this 12 months, the DVLA confirmed that the Vary Rover Velar R-Dyn was probably the most sought-after mannequin with two in each 100 taken.
Land Rover additionally got here in as probably the most stolen model, with 924 machines misplaced per 100,000 on the highway.
Since, Land Rover has invested a staggering £10million to enhance the safety of its fashions however Mr Brewer has urged the agency to do extra.
Talking to the Automobile Seller Journal podcast, Mike mentioned: “I let you know what else they’ll do, get on the issue of keyless entry, simply do a recall.
“Am I being a bit daft right here or silly? What’s up with the important thing, return to utilizing a bloody key. Easy. Do a large recall and provides everybody an ignition barrel and a door lock. It’s not that arduous, absolutely.”
Land Rover’s new security measures will also be fitted to previous-generation automobiles to maintain them protected.
In the meantime, fashions that are out of guarantee may also be eligible to have the brand new expertise put in.
Mr Brewer’s feedback come after Jaguar Land Rover launched their very own in-house automotive insurance coverage product after house owners struggled to get cowl.
Vary Rovers have been the sufferer of notably giant worth hikes because of the rise in thefts with some house owners receiving quotes of over £20,000 per 12 months from conventional insurers.
However, Mr Brewer mentioned Vary Rover ought to be addressing the issue head-on moderately than introducing new schemes.
He added: “I feel it is laughable this entire factor, notably as Jaguar Land Rover doesn’t promote an terrible lot of automobiles. [They] solely promote about 8,000 automobiles a 12 months whereas different producers promote that in every week.
“So for Jaguar Land Rover it is a drawback that’s simple for them to get on prime of moderately than insurance coverage merchandise. Quite than happening that route. I feel it is a drawback they’ll get on prime of. If you’ve obtained a keyless entry system in a automotive absolutely that works by ones and zeroes, it is utterly digital. There should be one thing they’ll do on a recall.”
Land Rover Insurance coverage launched in October to handle the problems with 4,000 purchasers already enquiring. The brand new coverage has a median month-to-month premium of lower than £200 that means yearly charges can be round £2,400 each year.
A JLR spokesman beforehand mentioned: “Clients of luxurious vehicles and different luxurious items are experiencing a rise in thefts on account of organised prison exercise within the UK. The desirability of our luxurious automobiles, coupled with issues round thefts, has just lately led to challenges in acquiring insurance coverage cowl for some purchasers.
“We’re totally dedicated to doing all the things we are able to to handle this by adopting a multifaceted strategy: from our vital funding in automobile safety, to now offering our personal insurance coverage.”
Specific.co.uk has contacted JLR for remark