Vineet Singh Hukmani believes that music has untapped potential within the immersive house. A 12 months after he launched a multimedia e-book 9 that showcases 9 tales mixed with 9 tracks, he dropped the world’s first music multiverse on Might 9, 2023.
The fascinating, one-of-a-kind superhero comedian e-book Run Storm and The Hope Star comes with an embedded QR code which, when scanned, performs the track ‘Run run run’ and a 3D animation movie that includes the superhero Run Storm. An electronics engineer by training, Harvard Enterprise Faculty alumnus and former MD and CEO of 94.three Radio One, Vineet is the primary artiste on this planet to have 9 number-1 singles within the European High 100 charts in 2021.
Talking over a Zoom name forward of the launch of his multiverse, Vineet holds forth on this musical experiment:
Excerpts from the chat:
How did this music multiverse thought come about?
I see folks main multiverse lives lately. They’ve one dimension of their common day job and also you see different dimensions of their existence — say as a photographer or a cake maker — on Instagram. Players have digital personas which are totally different from their real-life identities. Due to this fact the leisure they search can also be multiversal. Most motion pictures now use the existence of their characters in varied dimensions to make the storytelling extra immersive. So I felt if songs need to enchantment to one of these leisure seeker, they too should have multi-dimensional enchantment.
Globally, motion pictures and video games have at all times used music as a backdrop and comics which have existed for many years have had nothing to do with music! So my ‘music first,’ multiverse thought favours music creators and permits a track and its creator’s persona to not solely innovate but additionally gives profitable collaboration alternatives that make the resultant ‘immersiveness’ extra shocking for the viewers.
The comedian e-book depicts your journey and what you stand for in life. With the superhero depiction are you dwelling out your childhood fantasy?
The comedian Run Storm and The Hope Star begins from after I felt the necessity to write the track ‘Run run run’. I used to be recovering from a viral fever about two months in the past and was feeling fairly dejected. I pushed myself to go for a run and abruptly issues began to really feel extra hopeful and energetic. I recorded that emotion in my coronary heart and realised that superhuman effort is required to maintain your self hopeful by means of life’s travails! That’s what gave rise to the transformation to a superhero in my comedian e-book story.
Sure, my perception of spreading ‘hope vitality’ to others, is definitely mirrored within the track, movie and comedian e-book. At some stage, I’m nonetheless a toddler and I’ve a brand new fantasy day by day. I really feel lucky that I can flip these into attention-grabbing types of expression for my viewers.
After discovering the enjoyment of writing together with singing, do you propose to juxtapose each in all of your future tasks?
My pleasure is to have the ability to see issues multi-dimensionally now by means of the creation of this primary music multiverse. Tune, visuals, interactivity and the written phrase co-exist effortlessly in new-age leisure. I’m grateful that I’m able to do all this stuff by studying new aspects of expression, written or in any other case and taking them to new heights.
Each future mission guarantees to show me a brand new talent, like how this one taught me to create music in cinematic Dolby Atmos or to work with 3D animation. The music multiverse has ‘un-limited’ me from the boundaries of parity posed by unidimensional music that has turn out to be an undifferentiated commodity within the digital age.