Vinod Rajendra has shot advertisements, movies for South Western Railway’s security marketing campaign The First Journey

A shot from an animated advert created for The First Journey
| Picture Credit score: Particular Association

After documentaries on dance, artwork, and heritage, Bengaluru-based filmmaker Vinod Rajendra adjustments tracks with a mission for South Western Railway. Titled The First Journey, the recently-released security consciousness marketing campaign  started in January and is supported by the ICICI Basis. “13 2D animated advertisements, three live-action quick fiction movies, and 6 instructional/documentary shorts have been created,” says Vinod, who is thought for documentaries Lepakshi and Change — which created Guinness World Information as most dubbed quick documentary and most dubbed quick fiction respectively for being dubbed in 11 languages

Vinod explains how his father and grandfather are retired workers of the Indian Railways and some kin are nonetheless working with the division. “I’ve all the time had a keenness for the Indian Railways. Rising up, my favorite night spot after faculty was my hometown Hindupur’s railway station. I used to stroll in regards to the platform and watch trains passing by.” Which is why the topic stays near his coronary heart.

“The thought of the mission is to make passengers conscious of secure journey strategies,” says Vinod, 31, whose animated movies talk about topics reminiscent of problems with boarding and alighting a transferring practice, carrying inflammables, and tips on how to keep away from stage crossing accidents, amongst others.

The documentaries After Results of Stone Pelting, Rolling In and Rolling Out, Factors Man, Gate Man, and Security Counsellor, sort out the perils of stone pelting, security protocols to be adopted, the protection of workers, and many others. “We shot all of the movies at railway stations in and round KSR Bengaluru Metropolis Junction and Yelahanka Junction,” says Vinod, whose workforce primarily contains freelancers. “For every of my tasks, I choose working with new expertise as I may study from them. For The First Journey, I had a workforce of round 25 folks.” 

He provides that for the reason that consideration span of individuals has lowered, the media content material ranges from simply 20 seconds to 4 minutes every. Quickly, the movies can be screened in theaters, at railway stations, on social media platforms, and many others. “The movies have additionally been translated into English, Telugu, Kannada, and Tamil to achieve a wider viewers,” says Vinod, who’s now engaged on pitches for an animated quick on Krishna Devaraya and a live-action documentary on Bharatanatyam.