Weary London commuters can now doze as they sprint – by accessing the world’s first mattress “merchandising machine”. Coined the “Dream Machine”, and positioned in King’s Cross Station, the merchandising machine dispenses boxed mattresses to competitors winners on the press of a button.
Fortunate recipients noticed their new mattress “disbursed” by means of a door that opens together with the 2m-high machine.
It was created to assist bleary-eyed Brits get a brand new mattress, after a research revealed 32 p.c of adults are sleeping on one which is “effectively previous its finest”.
However 75 p.c consider you’ll be able to’t put a worth on a very good evening’s sleep, whereas 80 p.c take into account a good mattress to be a sound funding.
Regardless of acknowledging this, 40 p.c of the two,000 adults polled admitted they don’t prioritise high quality sleep sufficient – and may make extra effort with this facet of their well being.
The research additionally discovered 18 p.c have a mattress which is older than the advisable shelf-life of seven to 10 years.
Jason Mcilvenny, from sleep model Silentnight, which commissioned the analysis to launch its new Simply Sleep assortment of rolled and boxed mattresses, stated: “Brits know a very good mattress performs a key half in getting a very good evening’s sleep.
“Regardless of this, our research suggests they may not be prioritising this as a lot as they maybe may – with hundreds of thousands placing up with drained mattresses.
“So we launched the “Dream Machine” to remind time-strapped commuters of the significance of a very good mattress for getting a very good evening’s sleep, and the way straightforward and handy it may be – while giving them the possibility to pick-up a snug new mattress at no cost straight away.”
When requested why they haven’t changed their mattresses, the research revealed 25 p.c merely haven’t had the possibility to get a brand new one.
Nonetheless, multiple in ten (12 p.c) “can’t be bothered” to buy one – and 12 p.c admit they’re overwhelmed by the selection of choices obtainable.
Respondents additionally revealed what they search for in a mattress, with 56 p.c wanting it to be snug, and 44 p.c taking worth under consideration – whereas, for 22 p.c, firmness is vital.
Carried out by means of OnePoll, the analysis additionally explored client’s obstacles in buying a brand new mattress – with 14 p.c believing they’d battle to get one upstairs and into their bed room.
And 12 p.c worry they’d have to attend a very long time for it to be delivered.
Jason Mcilvenny, from Silentnight, added: “With one in 5 Brits holding their mattress for longer than the advisable eight years, we needed to make it simpler and extra handy than ever to ensure everyone seems to be getting the standard sleep that they deserve with our new Simply Sleep assortment.
“There’s a lot to select from relating to mattresses, that it may be onerous to know the place to start out.
“We’re hoping our “Dream Machine” will present simply how straightforward it may be to get a high quality evening’s sleep.”